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Make the
Interface Smile

UX/UI Design is the discipline of designing user experiences (UX) and user interfaces (UI) to help people navigate an increasingly complex digital landscape.

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I specialise in Design Systems

For 6+ years, I’ve specialised in design system architecture, pattern design, global experience language (GEL) design, design management and design oversight of large scale web platforms that require methodical research and the compliance from a myriad of stakeholders.

Projects: UNSW: DMP, UNSW: Gelato, Laureate Education: Multisite
Case studies & articles: Design System, Usability Testing

Design System Development

The development of large scale design systems involves creating custom frameworks that are able to support GEL’s of any size.

Projects: UNSW: DMP, UNSW: Gelato
Articles: Design System

I like making UI's look pretty too

Conceptualisation and UI design of web applications.

Projects: Laureate Education: Nebula, Greenpeace International: ANANAS

Considering Fat Fingers

The design and design management of native iOS apps.

Projects: Maparoni, TripGo

All My Design Disciplines

If UX were the brains, UI would be the looks; forming one harmonious blob of user centric delight.

User Research

Gathering user information and creating artefacts: Personas, Audience Reports, User Journeys, User Stories, Empathy Maps

Functional UX Design

Implemented UX design: IA, User Flows, Fast Prototyping/Wireframes

Visual UI Design

High fidelity design: UI, Global Experience Language (GEL) Design & Management, Design Systems, Motion Graphics.

Web Development

Basic HTML/CSS/PHP/Javascript.

Feedback & Analysis

Usability Testing, Analytical Reports, AB Testing.

Design Management

GEL & Design System Management, Stakeholder Management & Documentation

My Employers And Clients



The development of a digital design language for a university that is consolidating roughly 2500 different websites onto a single new platform.
November 21, 2019

UNSW: Gelato

A design system framework built to support the newly developed GEL of a large university.
November 20, 2019

SkedGo: TripGo

Get to your next destination faster, more comfortably or greener using any combination of transport.
July 14, 2017

Laureate Universities: Multisite

Several different websites, on the same content and management system (CMS).
March 28, 2017

Laureate Universities: Insight

A custom analytics dashboard designed for the end to end user journey.
March 28, 2017

Laureate Universities: Nebula

A new approach to a learning and management system for students.
March 28, 2017

Greenpeace International: ANANAS

News archiving made easy.
July 23, 2009

My Personal Projects



Inject numbers in lorem ipsum text and quickly determine maximum character limits.
February 7, 2022

Fair Photo

Support local grassroots projects with fine art photography.
March 7, 2020


Organise, visualise, record or plan (almost) anything on a map.
March 7, 2020


A photography competition to the benefit of local NGO's and projects.
April 10, 2016


Find more ethical, sustainable and healthier products while shopping on the go.
August 27, 2009

My Latest Blog Posts


Creating a “live” audience research report for Fair Photo

Is your research report out of date? Here is how I made a "live" one.
September 23, 2017

Knowing where customers are dropping off on Multisite using AARRR

The funnel inside the custom made dashboard is based on the AARRR framework.
March 29, 2017

Creating and comparing personas for Multisite

Personas help create insight into your audience for the entire team.
July 5, 2016

What can we learn from the difference between enrolments and prospects?

When you compare website visitor versus enrolment data, some great insights can be made.
June 5, 2016

How usable are our Multisite designs?

A short case study on how to get tangible feedback from users on our Multisite…
January 16, 2016



Lorem6 update and Product Hunt launch

Over the last several weeks we have worked on a massive update for Lorem6…
January 30, 2023

Lorem6 as a web app

Lorem6 helps designers and content producers quickly determine maximum character counts and appropriate line breaks.
February 7, 2022

Maparoni website refresh

Our Maparoni website got a fresh clean new look! Hopefully it'll explain what the app…
January 21, 2022

Fair Photo Beta Website Live

I'm extremely pleased to announce that the Fair Photo beta website is finally live. Fair…
January 10, 2022
Tips & Tricks

The Evolution of Design Boards Part 2

Part 2 of exploring the best way to design within a GEL and to present…
October 3, 2021
Tips & Tricks

Determining maximum characters: Introducing “Lorem6”

A solution to determining how many characters a certain text field should allow.
February 4, 2021

Maparoni Public Beta available for download

We are excited to announce that the public beta of our app is available for…
December 28, 2020
Tips & Tricks

Extracting user stories from research synthesis: Quantifying qualitative data

An examination of how to get from various raw data sources to user stories from…
December 17, 2020
Tips & Tricks

The Evolution of Design Boards Part 1

Design boards have a come a long way since its first inception to demonstrate how…
December 7, 2020

iOS14 broke my iPhone 6s, but here’s a different solution to Apple.

After an iPhone update my iPhone 6s started to shut down a few seconds after…
October 21, 2020

Maparoni website went live!

We are excited to announce that the very first step towards releasing our app is…
October 10, 2020
Tips & Tricks

Building the ultimate GEL design system using Sketch & Abstract

This is the journey on how a large enterprise design system was crafted using Sketch…
August 24, 2020
Tips & Tricks

From user story to user flow

How to get from a user story to a user flow and how do they…
May 2, 2017
Tips & Tricks

From empathy map to value proposition

The value proposition canvas helps to ensure that a product or service is positioned around…
September 3, 2016

Bad UX is like a bad joke. If you need to explain it, it wasn't that good.

From a poster in a tech collaboration space

Get in touch

Seen enough? Or quite the opposite and you’d like to know more? Get in touch today.

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