About me

When one enjoys the pursuit of the perfect photograph, it can be sometimes too easy to get caught up in our daily routines. We give ourselves less and less time to go out, explore, figure out what we were meant to do, listen to our inner self, create, be free and let rationality take over – slowly diminishing our creativity, passion and spirit.

The pursuit of a good photograph might just be about learning to follow the heart and intuition, to remain in motion to find and reveal that what is magical and do its existence justice. It forces to dare, to conquer, to discover, to defy, to make time last, to make time count. Adventure may hurt you, but monotony will kill you  – universe is transformation, stagnation is kryptonite.

Like any other creative art, a photograph too can store emotion. It captures both the journey of the subject and that of the photographer however less visible. It tells a story that commences with a frame of reality – but continues into the realm of imagination.

I hope to remind ourselves of what we live amongst; a unique planet to be proud of. Beauty truly is all around us, but it’s our perspective that determines how we see it – or whether we see it at all.

When designing a digital product, challenge is to create something that works efficiently, instantly, intuitively and that looks beautiful. User Experience (UX) design is about ensuring the user’s central position in the design process from the start, while User Interface (UI) design looks at the visible (interactive) outputs and how these are organised. My mission is to create products that elevate function into art without compromising on usability nor costs.

My design process is an ever evolving process itself with a universal experience language at its core, that is polished and expanded upon through countless of iterations. Apart from rapidly and efficiently creating products to be proud of, I also strive to help ignite or accelerate change by creating products that have a positive real world impact.

For as long as I can remember, new ideas have kept popping into my head. From the “wouldn’t it be nice” to the “omg I cannot believe that this doesn’t exist yet”. The list just kept getting longer and longer.

Most of my experience is in designing digital things, however, when it comes to the build, organisation and business, I still have much to learn. I commenced an MBA in Social Impact in 2021 in the hopes that it would get me closer to realising some of the projects on this ever growing list. The ones that have made some form of pogress so far (alone or together with friends), can be found here.