Skip to main content

UX/UI Design

Designing user experiences (UX) and user interfaces (UI) to help people navigate an increasingly complex digital landscape.

Get in touch

Enterprise UX/UI Design & Management

Design system architecture, pattern design, global experience language (GEL) design, design management and design oversight of large scale web platforms that require methodical research and the compliance from a myriad of stakeholders.

Projects: UNSW: DMP, UNSW: Gelato, Laureate Education: Multisite
Case studies & articles: Design System, Usability Testing

Design System Development

Custom Design System frameworks and development that can support GEL’s of any scale.

Projects: UNSW: DMP, UNSW: Gelato
Articles: Design System

Web App Design

Conceptualisation and UI of web applications.

Projects: Laureate Education: Nebula, Greenpeace International: ANANAS

Mobile App Design

Design and design management of native iOS apps.

Projects: Maparoni, TripGo

Design Disciplines

If UX were the brains, UI would be the looks; forming one harmonious blob of user centric delight.

User Research

Gathering user information and creating artefacts: Personas, Audience Reports, User Journeys, User Stories, Empathy Maps

Functional UX Design

Implemented UX design: IA, User Flows, Fast Prototyping/Wireframes

Visual UI Design

High fidelity design: UI, Global Experience Language (GEL) Design & Management, Design Systems, Motion Graphics.

Web Development

Basic HTML/CSS/PHP/Javascript.

Feedback & Analysis

Usability Testing, Analytical Reports, AB Testing.

Design Management

GEL & Design System Management, Stakeholder Management & Documentation

Employers And Clients



November 21, 2019
The development of a digital design language for a university that is consolidating roughly 2500 different websites onto a single new platform.

UNSW: Gelato

November 20, 2019
A design system framework built to support the newly developed GEL of a large university.

SkedGo: TripGo

July 14, 2017
Get to your next destination faster, more comfortably or greener using any combination of transport.

Laureate Universities: Multisite

March 28, 2017
Several different websites, on the same content and management system (CMS).

Laureate Universities: Insight

March 28, 2017
A custom analytics dashboard designed for the end to end user journey.

Laureate Universities: Nebula

March 28, 2017
A new approach to a learning and management system for students.

Greenpeace International: ANANAS

July 23, 2009
News archiving made easy.

Personal Projects



February 7, 2022
Inject numbers in lorem ipsum text and quickly determine maximum character limits.

Fair Photo

March 7, 2020
Fair Photo is a fine art photo gallery that returns the proceeds from prints sold to the places where the pictures were taken.


March 7, 2020
Collect, share and discover favourite locations and routes with custom fields.


April 10, 2016
A photography competition to the benefit of local NGO's and projects.


August 27, 2009
Find more ethical, sustainable and healthier products while shopping on the go.

Latest Blog Posts


Creating a “live” audience research report for Fair Photo

September 23, 2017
Is your research report out of date? Here is how I made a "live" one.

Knowing where customers are dropping off on Multisite using AARRR

March 29, 2017
The funnel inside the custom made dashboard is based on the AARRR framework.

Creating and comparing personas for Multisite

July 5, 2016
Personas help create insight into your audience for the entire team.

What can we learn from the difference between enrolments and prospects?

June 5, 2016
When you compare website visitor versus enrolment data, some great insights can be made.

How usable are our Multisite designs?

January 16, 2016
A short case study on how to get tangible feedback from users on our Multisite…



Lorem6 update and Product Hunt launch

January 30, 2023
Over the last several weeks we have worked on a massive update for Lorem6…

Lorem6 as a web app

February 7, 2022
Lorem6 helps designers and content producers quickly determine maximum character counts and appropriate line breaks.

Maparoni website refresh

January 21, 2022
Our Maparoni website got a fresh clean new look! Hopefully it'll explain what the app…

Fair Photo Beta Website Live

January 10, 2022
I'm extremely pleased to announce that the Fair Photo beta website is finally live. Fair…
Tips & Tricks

The Evolution of Design Boards Part 2

October 3, 2021
Part 2 of exploring the best way to design within a GEL and to present…
Tips & Tricks

Determining maximum characters: Introducing “Lorem6”

February 4, 2021
A solution to determining how many characters a certain text field should allow.

Maparoni Public Beta available for download

December 28, 2020
We are excited to announce that the public beta of our app is available for…
Tips & Tricks

Extracting user stories from research synthesis: Quantifying qualitative data

December 17, 2020
An examination of how to get from various raw data sources to user stories from…
Tips & Tricks

The Evolution of Design Boards Part 1

December 7, 2020
Design boards have a come a long way since its first inception to demonstrate how…

iOS14 broke my iPhone 6s, but here’s a different solution to Apple.

October 21, 2020
After an iPhone update my iPhone 6s started to shut down a few seconds after…

Maparoni website went live!

October 10, 2020
We are excited to announce that the very first step towards releasing our app is…
Tips & Tricks

Building the ultimate GEL design system using Sketch & Abstract

August 24, 2020
This is the journey on how a large enterprise design system was crafted using Sketch…
Tips & Tricks

From user story to user flow

May 2, 2017
How to get from a user story to a user flow and how do they…
Tips & Tricks

From empathy map to value proposition

September 3, 2016
The value proposition canvas helps to ensure that a product or service is positioned around…

Bad UX is like a bad joke. If you need to explain it, it wasn't that good.

From a poster in a tech collaboration space

Get in touch

Seen enough? Or quite the opposite and you’d like to know more? Get in touch today.

Send me a message